[Sigia-l] [PLUG] teaser poster #1

[Christopher Fahey [askrom]]

> It reminds of the often-repeated ad 
> slogan, "(This product) is limited only
> by your imagination." Or the "(subject 
> matter) for Dummies" series. While
> catchy, it's aggressively presumptuous.
> It's like saying to your child, hmm,
> let's see, what stupid thing have you 
> done at school today? Technically, I'm
> sure you can probably find at least one
>  stupid thing s/he's done, but that's
> hardly a way to build a bridge. It's off-
> putting. But it may be just me, I'm
> overly-sensitive. ;-)

The book seems to be targeted at an audience for whom the question "Why
does my web site make our users feel stupid?" has some resonance. I know
plenty of site managers who grit their teeth every time they look at
their own confusing web sites. It sounds like you are not such a person,
that's all. I think the tagline will resonate nicely with a lot of
people who feel like they have to constantly apologize for their web
sites.

-Cf

[christopher eli fahey]
art: http://www.graphpaper.com
sci: http://www.askrom.com
biz: http://www.behaviordesign.com