[Sigia-l] Do IA processes shorten time to launch?

[Heller, David]

 The claim is that UCD
Generative Research
Formative Research
Market Research
Design Process
Definition, etc.

These, so the story goes, reduces iterations during the more costly
production processes & they produce a better product.

When I use these processes my engineering team usually is in the loop for
1-2 iterations at most.

Waht is required though is a really good prototyping environment that can be
used for usability testing. I think that Norpath Elements really allows for
this now.

-- dave

-----Original Message-----
From: Eric Scheid
To: sigia-l at asis.org  
Sent: 5/13/2002 12:59 AM
Subject: [Sigia-l] Do IA processes shorten time to launch?

I've been pondering the question of how to sell IA to clients, and after

writing up a rather long list of things that IAs do I was struck by the 
thought that going through the whole process could take quite some time.

Intelligently, various activities would be dropped on a case by case 
basis, according to need, context, requirements, and budget. No sense 
supplying gold-plated deliverables complete with chromed knobs.

Nonetheless, it got me thinking ... do IA processes help to *shorten* 
time to launch and hence time to market? Which processes, and how? I'm 
hoping someone has a success story or two to share.

e.

______________________________________________________________________
eric at ironclad.net.au                 i r o n c l a d   n e t w o r k s
information architect                      http://www.ironclad.net.au/


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