[Sigia-l] Do IA processes shorten time to launch?

[Eric Scheid]

I've been pondering the question of how to sell IA to clients, and after 
writing up a rather long list of things that IAs do I was struck by the 
thought that going through the whole process could take quite some time.

Intelligently, various activities would be dropped on a case by case 
basis, according to need, context, requirements, and budget. No sense 
supplying gold-plated deliverables complete with chromed knobs.

Nonetheless, it got me thinking ... do IA processes help to *shorten* 
time to launch and hence time to market? Which processes, and how? I'm 
hoping someone has a success story or two to share.

e.

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eric at ironclad.net.au                 i r o n c l a d   n e t w o r k s
information architect                      http://www.ironclad.net.au/