[Sigia-l] unemployed?

[Challis Hodge]

I think the challenge lies in the fact that just like usableness
(usability), good information structure (IA), is straightforward and obvious
in necessity. I think selling the concept of usability or IA is fairly easy.
Selling it as a specific discipline or role is yet another struggle.

I feel that ED is working on a much larger goal of advocating good design
which includes usability, IA, visual design, etc., and doesn’t necessarily
speak to specific disciplines. The two are very different challenges.

-challis

Challis Hodge
challis at challishodge.com    [www.challishodge.com]
chodge at humancontext.com    [www.humancontext.com]
312.382.0033 x17    mobile 847.830.8638

The ED group is working on selling themselves through case study creation,
where are the IA case studies? Do they speak to business people?
I also (soap box) have said time and again, trying to fill positions that
already exist by claiming the big IA position is just not working. Hone in
your specialty ... This might mean there is less need for IAs, and for those
like myself who had previously taken the big IA role, it is time to find a
new title that works within the organization already.