[Sigia-l] Search engine marketing

[Avi Rappoport]

At 4:47 PM -0500 12/4/02, Stephanie Heacox wrote:
>So, two questions:  (1)  Do you provide this service as part of your own IA
>practice (and how manageable do you find that) or (2) can you give me any
>recommendations (based on actual experience) for specialized search engine
>marketing services.  Perhaps also (3) Do you think the concept even works as
>a service, or is the only way to get decent placement to pay the search
>engine provider?

These days, most reputable search engine optimization and search 
engine marketing companies do a fair amount of market-oriented IA. 
They help clients design sites with each page focused on a single 
topic, analyze language and labeling, create attractive and 
descriptive title tags, and so on.

Anyone interested in this topic should check out SearchEngineWatch.com.

Avi

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