[Sigia-l] Search engine marketing

[Stephanie Heacox]

I started with SearchEngineWatch.com, which is a great site I have long
used.  The problem is that there are a bazillion services listed there, and
I have no way on knowing which ones are the best...hence my request for
recommendations.  Thanks again.

-----Original Message-----
From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org]On Behalf Of
Avi Rappoport
Sent: Wednesday, December 04, 2002 5:02 PM
To: Sigia-l at asis.org
Subject: Re: [Sigia-l] Search engine marketing


At 4:47 PM -0500 12/4/02, Stephanie Heacox wrote:
>So, two questions:  (1)  Do you provide this service as part of your own IA
>practice (and how manageable do you find that) or (2) can you give me any
>recommendations (based on actual experience) for specialized search engine
>marketing services.  Perhaps also (3) Do you think the concept even works
as
>a service, or is the only way to get decent placement to pay the search
>engine provider?

These days, most reputable search engine optimization and search
engine marketing companies do a fair amount of market-oriented IA.
They help clients design sites with each page focused on a single
topic, analyze language and labeling, create attractive and
descriptive title tags, and so on.

Anyone interested in this topic should check out SearchEngineWatch.com.

Avi

--
Search Server Industry Analysis from Search Tools Consulting
    (510) 845-2551  -- <mailto: analyst at searchtools.com>
Complete Guide to Search Engines for Web Sites and Intranets
    <http://www.searchtools.com>
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