[Sigia-l] The Time magazine person of the year is YOU

[Andrew Boyd]

On 12/21/06, Olly Wright <olly.wright at mediacatalyst.com> wrote:

> At the very least show me ads for products I can actually buy (the
> site knows I'm not in the US), and given I'm always logged in and
> have used the site regularly for more than 5 years, maybe make some
> attempt to tailor the ads to products that I might actually want, or
> that are tailored to my 'lifestyle' and values. Since I've never ever
> clicked on a single sports article in 5 years, why are you showing me
> an ad with an American football theme?

Olly,

the very fact that you are not interested means that the ads are
untargeted, or, at best, semi-targeted. Not Advertising 2.0 at all :)

Cheers, Andrew