[Sigia-l] The Time magazine person of the year is YOU

[Ziya Oz]

Olly Wright:

> Since I've never ever  clicked on a single sports article in 5 years, why are
> you showing me  an ad with an American football theme?

It's our way of maintaining cultural hegemony over the rest of the world who
just doesn't know any better.

Local and contextual ad insertion is not technically trivial, and all the
necessary pieces are not yet in. Everybody in the ad industry is waiting for
Google to drop the other shoe and do the equivalent of AdSense for
videostreams. The fundamental problem here architecturally is that while you
can avoid looking static ads, because of the sequential nature of video, you
can't avoid the video commercials.

Ziya
Nullius in Verba