[Sigia-l] Re: is there a word (screw icons, we're talkin' semiotics)
Austin Govella
austin at desiremedia.com
Fri Jun 4 13:58:53 EDT 2004
> Christina Wodtke asked:
>>for a set of icons that represent aspects of a thing....
Haven't we been calling these facets?
If we want a word for facets specifically expressed as
icons, or icons expressly representing facets, then I don't
think we have one. If you'll excuse the facetious
facetization of your iconographic representational
semantics, we could make one, or a phrase! Iconographically
Represented Facets (IRFs!).
:-D
Pabini Gabriel-Petit wrote:
> These are symbols rather than icons....
Actually, an icon is an image that represents something else
on a computer screen. A symbol can be anything (and is
everything), where an icon is a small graphic.
Icons express ideas (becoming pictographs), or features and
options. They're icons in ID parlance because that's what
the practice has come to call them.
Beyond screen world, they're called symbols (symbol signs
and graphical symbols by AIGA and ISO, respectively), but as
symbols they refer to the picture itself, and not the
picture as seen on a screen (the symbol in a specific medium).
I'd suggest a symbol stuck on a wall in an airport is
signage, and a symbol on a computer interface (incl.
website) is an icon.
Erik Dahl wrote:
> ... I find it interesting to look to the field of
> semiotics for clarification.
I find it interesting we get stuck in "semiotics" and
neglect the following 100 years of critical theory (a dig at
all of us).
> ... an icon is a sign in which the
> signifier has a direct (read non-arbitrary),
> simulative connection to its signified or referent.
For example, the last 100 years have clearly illuminated
that no signifier has any direct connection to the
signified, simulative (?) or otherwise. We arbitrarily
interpret everything.
As IAs, we focus on the arbitrary nature of signifiers. Card
sorts are little more than semiological fishing expeditions
judging the edges of ponds with no edges.
Labels are signifiers; features and content are the signifieds.
The last 100 years have delineated how individual beliefs
and biases (our politics) influence our arbitrary
interpretations of the world around us (when I see a
mockingbird, I think of the Boy Scouts).
In IA, we see these biases in action. Librarians, designers,
programmers, and writers create architectures reeking of
their backgrounds.
Our understanding of our personal biases, and the knowledge
they are no more or less valid than the biases of people we
design for, fuels the rationale for user-centered design: if
we want to communicate, it's best we communicate in the way
our audience will listen.
--
Austin
More information about the Sigia-l
mailing list