[Sigia-l] microcontent - a definition?

[Eric Scheid]

Does anyone have handy a concise definition of the term "microcontent"?

I know what sorts of things are microcontent -- subject lines, link titles,
page headlines, domain names, etc -- but I don't have a decent definition.

Curiously, Jakob's seminal AlertBox [1] on Microcontent doesn't even offer
up a definition. WordSpy and WhatIs also lets me down.

e.


[1] http://www.useit.com/alertbox/980906.html