[Sigia-l] Where does Content Management belong?

[Smith, Denise (Hewitt)]

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James asked -

In a large organization, where do you believe the role of Content Management
and the organizational structure of information for a corporate effort
belongs? Is it Information Technology or is it Communications?

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I'm dealing with that particular problem right now - we are making
recommendations to a client who currently maintains an astonding number of
static pages. The problem is that they ARE static - and thefor no one can
update content directly (in this particular organization) except IT. And IT
has better things to do. Only SEC filings are making it online in time -
other content waits up to  three months. Because of this, they actually
spend tons of money on print, because its actually easier to get around the
bottleneck in IT.

My recommendations report is due Wednesday - and in it I am covering the
need for them to have a CMS so that each participating organization that
creates content (from white papers and case studies through HR job offerings
through.. well, you see where I am going) can update their approrpriate
sections. There does have to be an overall responsibility though, and that,
in this case, needs to fall to IT to maintain the infrastructure. Branding &
brand requirements fall under communications.

We'll see if this client goes for it - I really don't want to design ANOTHER
static site for them - it will look great for a week and then go down the
crapper because they do not have the people to maintain a large static site.
Its just not gonna do it for them... their site looks like its from 1997.  

Anyhow, just my two cents...