[Sigia-l] ROI/Value of Search Engine Design - Resources?

[lisa colvin]

> I take that with a big grain of salt. For example,
> the UIE report at:
> 
>    
> http://www.uie.com/Articles/why_amazon_succeeds.htm
> 
> criticizes Amazon's search capability on electronic
> products. But the
> cited example "DVD player" worked much better than
> what the report
> suggested.

Did it work better before or *after* the report came
out?

:)lisa



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