[Sigia-l] Web analytics tools

[Noreen Whysel]

I've used several log analysis and other metrics reporting packages 
(NetGenesis, WebTrends, Linkbot, Mercury Interactive, etc) and found that 
not a single one offered reports that didn't need a lot of work in Excel to 
answer a specific web managers questions.  I don't know if that is exactly a 
failing of the product or just a demonstration that different data sets are 
more or less meaningful to a particular manager.  We did publish reports 
based on the "raw" report provided by the product, and there were a few 
managers who felt that was enough (perhaps they did their own manipulation, 
or just didn't understand how to use the data & were afraid to ask - I 
suppose that depends on how charitable I was feeling about a particular 
manager at the time).  As long as the data can be exported and manipulated 
to answer the specific question, it is useful.

Noreen


>From: Listera <listera at rcn.com>
>To: <sigia-l at asis.org>
>Subject: Re: [Sigia-l] Web analytics tools
>Date: Wed, 11 Dec 2002 02:07:12 -0500
>
>"Joe 10" wrote:
>
> > I think it would fail the "20th time test" (or whatever that's called).
>
>I hope you are not referring to my "867th time" because you have a long way
>to go :-)
>
> > Business people want their MTV, and they want it on an 8 1/2 x 11 (or 
>A4)
> > piece of paper.
>
>You can't blame them can you?
>
>I've been talking to the ClickTracks people about porting the darn thing to
>OSX and adding AppleScript support so that I can then integrate its data
>into other applications in a more sophisticated workflow. This would also
>allow one to add more contextual logic and parsing so that higher levels of
>abstraction can be achieved and displayed in a more interactive, MTV
>fashion. With some Mac developers on board, they are apparently thinking
>about it.
>
>I thought among these apps ClickTracks looked the best, though I'm open to
>others' suggestions.
>
>Best,
>
>Ziya
>
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