Shen, YC; Lin, GTR; Tzeng, GH. 2011. Combined DEMATEL techniques with novel MCDM for the organic light emitting diode technology selection. EXPERT SYSTEMS WITH APPLICATIONS 38 (3): 1468-1481

[Eugene Garfield]

Shen, YC; Lin, GTR; Tzeng, GH. 2011. Combined DEMATEL techniques with 
novel MCDM for the organic light emitting diode technology selection. EXPERT 
SYSTEMS WITH APPLICATIONS 38 (3): 1468-1481.

Author Full Name(s): Shen, Yung-Chi; Lin, Grace T. R.; Tzeng, Gwo-Hshiung
Language: English
Document Type: Article

Author Keywords: DEMATEL; Multiple criteria decision making (MCDM); Analytic 
network process (ANP); Fuzzy Delphi method; Patent co-citation (PCA); 
Technology selection; Organic light emitting diode (OLED)

KeyWords Plus: RESEARCH-AND-DEVELOPMENT; ANALYTIC NETWORK PROCESS; 
DEVELOPMENT PROJECT-SELECTION; FUZZY DELPHI METHOD; PATENT 
ANALYSIS; INFORMATION-TECHNOLOGY; CLUSTER-ANALYSIS; DECISION-
MAKING; MANAGEMENT; MODEL

Abstract: This research aims to propose a hybrid process concerning the 
economic and industrial prospects along with critical technology streams 
toward a more effective selection on new technology. The integration of fuzzy 
Delphi method, the Decision Making Trial and Evaluation Laboratory (DEMATEL) 
technique, and the analytic network process (ANP) is employed to construct a 
technology selection model regarding the economic and industrial prospects. On 
the other hand, the patent co-citation approach (PCA) is applied to objectively 
draw key technology fields as technology alternatives for the technology 
selection model from patent data. The emerging organic light emitting diode 
(OLED) display technology is used as a case in order to verify the applicability 
of proposed a novel hybrid MCDM method for the best technology selection. 
The result of this hybrid process can help top managers of technology-based 
companies or policy makers of governments to more objectively and effectively 
determine future research and development direction. (C) 2010 Elsevier Ltd. All 
rights reserved.

Addresses: [Shen, Yung-Chi; Lin, Grace T. R.] Natl Chiao Tung Univ, Inst 
Management Technol, Hsinchu 300, Taiwan; [Tzeng, Gwo-Hshiung] Kainan 
Univ, Dept Business & Entrepreneurial Management, Luchu 338, Taoyuan 
County, Taiwan; [Tzeng, Gwo-Hshiung] Kainan Univ, Dept Banking & Finance, 
Luchu 338, Taoyuan County, Taiwan

Reprint Address: Shen, YC, Natl Chiao Tung Univ, Inst Management Technol, 
1001 Ta Hsueh Rd, Hsinchu 300, Taiwan.

E-mail Address: syc.mt96g at nctu.edu.tw; gtrl at faculty.nctu.edu.tw; 
ghtzeng at mail.knu.edu.tw
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2010.07.056
URL (not open access): http://dx.doi.org/10.1016/j.eswa.2010.07.056