Co-Link Analysis for Mining Business Competitive Intelligence: A Case Study of Pharmaceutical Industry

[Eugene Garfield]

Co-Link Analysis for Mining Business Competitive Intelligence: A Case Study of 
Pharmaceutical Industry

Author(s): Ji, XM (Ji Xuemei); Li, CL (Li Changling); Zhi, L (Zhi Ling)
Editor(s): Deng MG; Ye JM; Kaminishi K; Duysters G; DeHoyos A

Source: PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON 
INNOVATION AND MANAGEMENT, VOLS I AND II  Pages: 1293-1297  Published: 
2010  

Abstract: Based on earlier studies which showed that links to business websites 
contain useful business information, 39 Pharmaceutical companies are selected 
to show the steps and methods of co-link analysis for the excavation of 
competitive intelligence. Co-link data of 39 companies are collected from 
Yahoo! and then converted to correlation matrix with Ochiai Coefficient for 
further study. The method of MDS is used to analyze the raw data. Results of 
the MDS map display the competitive position and competitive degree from 
which three groups of pharmaceuticals industry are revealed. We conclude that 
co-link analysis and MDS can be used to reflect the competitive position of 
enterprises.

Language: English
Document Type: Article

Conference: 7th International Conference on Innovation and Management 
Wuhan Univ Technol, Wuhan, PEOPLES R CHINA DEC 04-05, 2010 Wuhan Univ 
Technol
Conference Title: 7th International Conference on Innovation and Management
Conference Date: DEC 04-05, 2010
Conference Location: Wuhan, PEOPLES R CHINA
Conference Host: Wuhan Univ Technol

Author Keywords: Co-link analysis; Pharmaceuticals industry; MDS; Competitive 
intelligence
KeyWords Plus: WEB

Addresses: [Ji, XM; Li, CL; Zhi, L] Shandong Univ Technol, Sci & Technol 
Informat Res Inst, Zibo 255049, Peoples R China
Reprint Address:

E-mail Address: lichl at sdut.edu.cn
ISBN: 978-7-5629-3370-0