New paper published in Cybermetrics

[Isidro F. Aguillo]

  The Importance of Technology and R&D Expenditures in the Visibility of 
the Firms on the Web: An Exploratory Study

Alba Martinez-Ruiz & Michael Thelwall

Cybermetrics, Vol. 14 (2010): Issue 1. Paper 2
http://www.cindoc.csic.es/cybermetrics/articles/v14i1p2.html
http://www.cindoc.csic.es/cybermetrics/articles/v14i1p2.pdf

      This article investigates the relationship between the web 
visibility of firms, and the firms' technologies and the R&D 
expenditures. Link data are used as a proxy for the web visibility of a 
firm, and patent indicators are used as a proxy of importance of 
technologies. Data used derives from a set of firms in the renewable 
energy field. The findings suggest that firms investing more in R&D 
and/or developing more high-impact technology are more visible on the 
web, but these relationships are mainly due to larger firms having 
higher values for all three indicators.

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Isidro F. Aguillo, HonPhD
Cybermetrics Lab (3C1)
IPP-CCHS-CSIC
Albasanz, 26-28
28037 Madrid. Spain

Editor of the Rankings Web
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