Svensson, G; Slatten, T; Tronvoll, B Scientific identity in top journals of services marketing: review and evaluation INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 19 (1): 134-147 2008

[Eugene Garfield]

E-mail Address: goran.svensson at set.hh.se

Author(s): Svensson, G (Svensson, Goeran); Slatten, T (Slatten, Terje); 
Tronvoll, B (Tronvoll, Bard) 

Title: Scientific identity in top journals of services marketing: review 
and evaluation 

Source: INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 19 (1): 134-
147 2008 

Language: English 

Document Type: Article 

Author Keywords: services marketing; publications 

Keywords Plus: INFORMATION-SCIENCE; QUALITY; DISCIPLINE; RANKING; 
ECONOMICS; LIBRARY 

Abstract: Purpose - The objective of the paper is to describe 
the "scientific identity" of the "top" journals in services marketing by 
reviewing and evaluating the methodological approaches and the 
geographical affiliations of authors published in selected journals.

Design/methodology/approach - A sample of "top" journals in services 
marketing is selected on the basis of expert opinion. The selection 
includes the International Journal of Service Industry Management (IJSIM), 
the Journal of Services Marketing (JSM), the Journal of Service Research 
(JSR), Managing Service Quality (MSQ), and the Service Industries Journal 
(SIJ). The review and evaluation considers all papers (a total of 1,107) 
published in these journals over a six-year period from 2000 to 2005. The 
papers are categorized and the geographical affiliations of the authors 
are noted. The compiled results are analyzed for patterns that reveal 
the "scientific identity" of each of the selected journals.

Findings - The "scientific identities" of JSM and JSR are revealed as 
being built upon quantitative research designs and the North American 
paradigm of research values. MSQ and SIJ are found to be largely based 
upon a mix of empirical research designs and the European paradigm of 
research values. IJSIM is found to be based on a mix of empirical research 
designs and a mix of European and North American research values. However, 
no journal is found to be narrowly focused, and the variety of "scientific 
identities" among the journals studied here bodes well for ongoing 
scientific enquiry in services marketing.

Research limitations/implications - Further studies of the "scientific 
identity" of individual research journals are required in other sub-
disciplines of marketing. Practical implications - Scholars will benefit 
from insights into the "scientific identities" of the "top" journals in 
services marketing. In particular, scholars can note the particular 
features of individual journals while acknowledging the paradigmatic 
flexibility and richness of research designs that are present in all of 
these journals.

Originality/value - This is the first review and evaluation of 
the "scientific identity" of "top" service-marketing journals in terms of 
categories of papers published and geographical affiliation of published 
authors. The study provides valuable insights into the nature of academic 
publishing in the burgeoning area of services marketing. 

Addresses: Oslo Sch Management, Oslo, Norway 

Reprint Address: Svensson, G, Oslo Sch Management, Oslo, Norway. 

E-mail Address: goran.svensson at set.hh.se 

Cited Reference Count: 45 

Times Cited: 0 

Publisher: EMERALD GROUP PUBLISHING LIMITED 

Publisher Address: HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W 
YORKSHIRE, ENGLAND 

ISSN: 0956-4233 

29-char Source Abbrev.: INT J SERVICE IND MANAGEMENT 

ISO Source Abbrev.: Int. J. Serv. Ind. Manage. 

Source Item Page Count: 14 

Subject Category: Management 

ISI Document Delivery No.: 285MS 

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