West, D (West, Douglas) Directions in marketing communications research - An analysis of the International Journal of Advertising INTERNATIONAL JOURNAL OF ADVERTISING, 26 (4): 543-554 2007

[Eugene Garfield]

Email Address: d.west at bham.ac.uk

Author(s): West, D (West, Douglas) 

Title: Directions in marketing communications research - An analysis of 
the International Journal of Advertising 

Source: INTERNATIONAL JOURNAL OF ADVERTISING, 26 (4): 543-554 2007 

Language: English 

Document Type: Article 

Keywords Plus: CITATION ANALYSIS; CONSUMER RESEARCH; RELIABILITY 

Abstract: This paper provides a content analysis of the inputs and outputs 
of the International Journal of Advertising (M) during the period 1992-
2006 and was sparked by the 25th anniversary of the journal (1982-2006). A 
total of 348 papers were surveyed using a content analysis in order to 
provide researchers and readers with a better sense of the contribution of 
the HA over the past 15 years. The analysis reveals a journal largely 
focused upon topics involving practice and effects with increasingly 
sophisticated statistical techniques employed. Single-authored papers 
appear to be in decline in favour of two- to three-authored papers, and 
author institutions widely domiciled across North America, Asia, the UK, 
Europe and Australasia. 

Addresses: Univ Birmingham, Birmingham Business Sch, Birmingham B15 2TT, W 
Midlands, England 

Reprint Address: West, D, Univ Birmingham, Birmingham Business Sch, Univ 
House,Edgbaston Pk Rd, Birmingham B15 2TT, W Midlands, England. 

E-mail Address: d.west at bham.ac.uk 

Times Cited: 0 

Publisher: WORLD ADVERTISING RESEARCH CTR 

Publisher Address: FARM RD, HENLEY-ON-THAMES, OXON, OXFORDSHIRE RG9 1EJ, 
ENGLAND 

ISSN: 0265-0487 

Cited Reference Count: 14 

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