Bauerly RJ, Johnson DT "An evaluation of Journals used in doctoral marketing programs" J. Academy of Marketing Science 33(3): 313-329, July 2005.

[Eugene Garfield]

E-mail Addresses: RJ-Bauerly at wiu.edu, DT-Johnson at wiu.edu

Title: An evaluation of journals used in doctoral marketing programs

Author(s): Bauerly RJ, Johnson DT

Source: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 33 (3): 313-329 JUL
2005

Document Type: Article
Language: English
Cited References: 54      Times Cited: 1

Abstract:
Studies that rank the relative quality of scholarly marketing journals have
relied primarily on expert opinion surveys and citation analyses. The
authors use a new approach that combines elements of these two alternatives
and compile a database of 6,294 citations (representing 3,423 different
articles) from 109 syllabi obtained from a broad sampling of AACSB-
International-accredited schools with marketing doctoral programs. The five
most cited journals (Journal of Marketing, Journal of Consumer Research,
Journal of Marketing Research, Marketing Science, and Journal of the
Academy of Marketing Science) account for 66.5 percent of citations in the
syllabi. Rankings of journals other than the top five vary markedly from
previous journal quality studies. Few articles are cited in common across
programs, and the authors find considerable variation even within
individual seminar types. The findings provide a new basis for assessing
the quality of journals and provide new insights about the content of
doctoral programs.


Addresses: Bauerly RJ (reprint author), Western Illinois Univ, Macomb, IL
61455 USA
Western Illinois Univ, Macomb, IL 61455 USA

E-mail Addresses: RJ-Bauerly at wiu.edu, DT-Johnson at wiu.edu

Publisher: SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320
USA
Subject Category: BUSINESS
IDS Number: 930UP

ISSN: 0092-0703

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