[Sigkm-l] Web Analytics Webinar -- June 17

[Richard Hill]

Title: Web Analytics 
Date: Friday, June 17, 2011 
Time: 11:30 AM - 12:30 PM EDT 

Fee $25 for ASIS&T Members $59 non ASIS&T Members 

Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/518448734 
 
Web analytics can be a valuable tool in achieving overall organizational goals, if you understand the key elements and processes. Web analytics is measuring, collecting, analyzing, and reporting of internet data for understanding and optimizing online usage. From commercial businesses to academic libraries, many organizations are realizing the importance of using web analytics to better understand their customers (such as their goals, preferences, and online behaviors) and from this understanding, making better consumer relationship management decisions. In this webinar, we address the essential elements of web analytics, including key performance indicators, standard metrics, and the building of a linkage between the two. We will introduce tools, such as Google Analytics, to provide inexpensive web analytics reporting. We also review a process to link Web analytics as an informational foundation to strategic organizational decisions. Real life examples are presented from the commercial business and academic library domains. 

After registering you will receive a confirmation email containing information about joining the Webinar. 

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server 
 
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

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This webinar, offered with the cooperation of Morgan&Claypool Publishers, is drawn from their "Synthesis Lectures on Information Concepts, Retrieval, and Services," which is edited by Gary Marchionini of the University of North Carolina. The series publishes 50- to 100-page publications on topics pertaining to information science and applications of technology to information discovery, production, distribution, and management. The scope largely follows the purview of premier information and computer science conferences, such as ASIST, ACM SIGIR, ACM/IEEE JCDL, and ACM CIKM.

http://www.morganclaypool.com/toc/icr/1/1

Hundreds of research libraries license the Synthesis Digital Library, but individual lectures are also available for purchase--either print or PDF. 

Understanding User-Web Interactions via Web Analytics, http://dx.doi.org/10.2200/S00191ED1V01Y200904ICR006. 
Bernard J. (Jim) Jansen, 102 pages

Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
 
 
 
 
 




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