[Sigia-l] [Iai-Members] A quick survey on reactions to visual design.

[Eric Reiss]

Jonathan,

You don't need brain samples. The chemistry of human reaction is already
pretty well documented. What I hope to do is see if there is a correlation
between what we observe as designers and how the brain has been shown to
react to similar stimuli in other situations. 

I haven't done medical research since my university days. And I don't intend
to start again now. But recent studies of brain chemistry seem to provide an
explanation for a basic shift in attitude that I've noted empirically. I'll
leave it to someone else to do MRI studies during actual usability testing
:)

Cheers,
Eric

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Eric Reiss
CEO
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-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf
Of Jonathan Baker-Bates
Sent: 11. januar 2010 23:26
To: SIGIA-L
Subject: Re: [Sigia-l] [Iai-Members] A quick survey on reactions to visual
design.

On Sun, 2010-01-10 at 19:46 +0100, Eric Reiss wrote: 
> 
> Human reaction IS chemical and the evidence has been overwhelming for
almost
> three decades. I'm just trying to see if the rest of our little community
> sees what I have observed dozens of times: clients who want jazzier
layouts,
> and respondents who think the eye candy gets in the way. And I want to see
> if there are any cultural aspects of which I should be aware.

Interesting. I'm confused by your association of chemistry with what
you're observing though. When you say you suspect a behaviour is "based
on brain chemistry and not on culture," do you have some evidence that
makes you think that? Please say you've been taking biochemical samples
from your clients - that would instantly groovy by any yardstick.

Jonathan

PS: FWIW I've not myself detected the patterns you've observed, but I've
had my fair share of client-related teeth-grinding.




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