[Sigia-l] very brief survey about intranet landing pages

[Melanie Kendell]

Hi Samantha

I will be interested to see your results.

I keep reading articles with titles along the lines of - the home page
is dead - but I'm betting this is very far from the truth for intranet
pages which are a whole different beast.

Internet users are likely to come to a site from another site, most
likely via a search (return visits may come from bookmarks, etc, but
the initial visit is most likely from a search) which, as users become
more sophisticated in their queries (as evidenced by the increase in
the average number of keywords used), is less and less likely to land
them on the home page.

Intranet usage is more like firing up an application - you open the
browser and the intranet home page is there (in most cases) or
sometimes has been relegated by the user to a bookmark (which is still
quite likely to be linked to the home page), or is typed in to the
address bar (in most organisations typing "intranet" in the addres bar
takes you to the home page) . It generally can't be searched for and
therefore the user is not likely to be directed to anything but the
home page.

I hope that supports your argument.

Cheers
-Mel

On 22 April 2010 04:39, Samantha Bailey <samantha at baileysorts.com> wrote:
> Hi,
>
> I'm interested in collecting some quick and dirty intranet data so that I
> can respond to a client with information that is slightly more grounded in
> reality than pulled from thin air (or worse). If you work for a company
> (i.e., you're not a solo/independent consultant), I'd really appreciate you
> taking my 3 question survey about corporate intranets. It should take you
> less than 2 minutes.
>
> http://kentstate.qualtrics.com/SE?SID=SV_eDLO7qKZ3zdWbaY&SVID=
>
> Ping me if you want me to share the results with you!
>
> Please feel free to forward.
>
>
> [Cross posted on IAI]
>
> --
>
> Samantha Bailey | samantha at baileysorts.com | http://baileysorts.com
> ------------
> IA Summit 2010
> April 7-11, 2010
> Hyatt Regency, Phoenix, AZ
> http://iasummit.org/2010/
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