[Sigia-l] Online Font Face Preferences Research?

[Kerry Young]

Hi Judith,

Georgia is a serif font designed for on-screen reading.  Although it
isn't what most designers use there may be a reason why the brand team
wants to shake things up.  Here's an interesting study from SURL in
2006 on "Type Personality"
http://www.surl.org/usabilitynews/81/PersonalityofFonts.asp.  Georgia
was favored as the top font in the "Practical" category.

There was a recent announcement that both Verdana and Georgia were
going to be enhanced.  The article is here:
http://www.ascendercorp.com/pr/2009-09-08/

Kerry
-----------------------------
Kerry Young
Interaction Designer | HP
kerryy at hp.com


On Tue, Sep 15, 2009 at 6:29 PM,  <Judith.A.Blankman at wellsfargo.com> wrote:
> We are being asked by a central brand team (that is setting standards for internal and external) to justify (don't laugh) the choice of a sans serif font (Verdana) over a serif font (Georgia) for an enterprise intranet's primary font. We are designing headers and some topmost nav in Georgia, but the rest in Verdana. I've found some old research online about user preferences regarding sans-serif, which is good, but a bit old. I was hoping that there were some gurus and top experts out there who have stated the obvious in some sort of recent (2007-2009?) respectable research that can't be argued with.
>
> I know I'm asking for the moon here, but this is the silly pickle we're in. Anything quotable that you can point to, would be great. If you are a quotable expert, all the better. I will gladly quote your email response.
>
> Thanks,
>
> Judith
> ....................................................
> Judith Blankman
> Sr. Information Architect | Team Member Portal Experience & Support
> Team Member Marketing | Human Resources
> Wells Fargo Corporation
> 415.371.6972
> judith.a.blankman at wellsfargo.com<mailto:judith.a.blankman at wellsfargo.com>
>
>
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