[Sigia-l] On Going Site Redesign

[Jared Spool]

On May 5, 2009, at 3:51 PM, Dan Chamberlain (Services - 6) wrote:

> Two general questions for anyone involved in planning and  
> management...
>
> How often do you redesign your Web site? Every six months? Every  
> year? 18 months? 3/5 years?
>
> How do you budget for you redesign? Annually? By project?

Hi Dan,

In our research, we found the teams most likely to end up with great  
experiences (by any of a dozen criteria which you can measure such  
things) do it without any whole-scale redesigns of their web sites.

Instead the best teams reduce the scope to small sections of the site,  
often just a single page or piece of functionality. This allows them  
to constantly be changing the site, evolving it as they learn about  
their users and their business' needs.

Think Amazon & Yahoo. When was the last time you saw them launch a  
redesign of anything more than a page or two?

There's a lot written about this, from us and others. Here's some  
resources:

7 Components for a Successful Web Site Redesign
http://www.uie.com/articles/components_for_redesign/

The Quiet Death of the Major Re-Launch
http://www.uie.com/articles/death_of_relaunch/

The 3 Steps for Creating an Experience Vision
http://tinyurl.com/2nr6w2

One Year Later on Major Re-launches: "We were warned, you have been  
warned"
http://tinyurl.com/yvta2c

(And something you can listen to in your car)
Usability Tools Podcast: Avoiding Redesigns
http://tinyurl.com/3dkg5s

Hope this helps,

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks  Twitter: @jmspool
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