[Sigia-l] using the term "keyword"

[Jonathan Baker-Bates]

On Fri, 2009-07-31 at 08:58 +0200, Eric Reiss wrote:
> I assume you're wondering whether to use "tags" as an alternative.
> 

Eric is usually right, but I'll pitch in with another interpretation of
Dan's rather cryptic question.

He mentions a "Communications team", which makes me think that he may be
referring to the use of the term "keyword" in the context of marketing.
Something like "Hey kids! Use the keyword 'flounder' to find out more
about the k-razy adventures of Kaptain Trout!!"

If so, then I've noticed the term being used in similar contexts a
couple of times recently, but it stuck me as being pretty odd.

But this gives me an idea (don't get many of those!). Seth Godin
recently commented on the "What is a browser?" Youtube video that
somebody from Google did a few weeks ago. Why not try the "What is a
keyword?" equivalent, then show the hilarious results to your
Communications team?

http://bit.ly/o6zMn

That'll learn 'em!

Jonathan

PS: I've been meaning to reproduce this video here in London's Covent
Garden just to make sure that the citizens of New York aren't in some
way unusually ignorant (or indeed informed!). I'll put it up next to the
one I still haven't made yet of me using an imaginary multi-touch
display to see how long it takes me for my arms to collapse.



> 
> -----Original Message-----
> From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
> Behalf Of Dan Chamberlain
> Sent: Thursday, July 30, 2009 14:31 PM
> To: 'Sigia-l at asis.org'
> Subject: [Sigia-l] using the term "keyword"
> 
> We have a Communications team that still favors the term "Keyword". Does
> the term "Keyword" have any meaning to users? If so, how do you use it?
> 
> Do you use it as a way to direct traffic on your Web site?
> 
> Dan Chamberlain
> Internet Strategy