[Sigia-l] Information Architecture and Social Media

Mon Jul 13 12:00:03 EDT 2009

Content strategists analyze and describe the taxonomy of a web site to 
work with a Content Management System, They describe the type and style 
of content text for the site for a copywriter and supervises the text 
content written for each page. but may, or may not, write copy 
themselves. The content strategist also creates and maintains the style 
guide for the site. In this context, collaboration is with the 
information architect primarily. Both work with the visual designer to 
define style.

Bernice

Bernice Glenn
Content Strategist • Information Architect • e-Learning
btglenn at earthlink.net 310-396-7409
http://home.earthlink.net/~btglenn/

Emily Leahy-Thieler wrote:
> I've never had a project where there wasn't some overlap with the graphic design and copywriting (or content strategy) disciplines. The deliverables tend to be a bit collaborative which is great because we bring expertise from different areas. I make a wireframe that proposes a layout and example text. The designer and copywriter use that as a framework for what they do, but aren't tied to it. We discuss and I usually end up adjusting the wireframe for a better layout and stronger copy. I don't add the specific graphical elements, but I like to make sure their position is noted correctly. 
>
> When we're working on something where the user will be interacting within a dynamic area of a single page (like a flash demo), I note where the dynamic area is and list the user requirements. The designer and I work together (with the copywriter) to ensure that the final experience looks right, feels right, and sounds right. 
>
> *E
>
>
>
> ----- Original Message ----
> From: Dan Chamberlain <dan.chamberlain at dom.com>
> To: Emily Leahy-Thieler <eleahy_thieler at yahoo.com>; "Sigia-l at asis.org" <Sigia-l at asis.org>
> Sent: Monday, July 13, 2009 10:36:00 AM
> Subject: RE: [Sigia-l] Information Architecture and Social Media
>
> It seems like there is overlap with other expertise. For example, where or how would you draw the boundaries between the Information Architect and the Creative Director?
>
> -----Original Message-----
> From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf Of Emily Leahy-Thieler
> Sent: Monday, July 13, 2009 10:16 AM
> To: Sigia-l at asis.org
> Subject: Re: [Sigia-l] Information Architecture and Social Media
>
>
> Absolutely. 
>
> Depending on whether you're talking ia, IA, taxonomy, UX, information design, or all of the above there are roles for just about everyone: from the Information Architecture of the sites themselves to diagrams depicting the overall interaction. 
>
> My current project has a traditional site IA component, a Social Media interaction component, a page level information design component, and an overall brand experience component. I've been writing strategy docs, creating sitemaps and content inventories, wireframing, and producing experience diagrams. Prior to my work, research-backed personas were created as well as an analysis of which Social Media tactics would be appropriate for those audiences.
>
> There's room for al of us!
>
> *E
>
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>
> ----- Original Message ----
> From: Dan Chamberlain <dan.chamberlain at dom.com>
> To: "Sigia-l at asis.org" <Sigia-l at asis.org>
> Sent: Monday, July 13, 2009 9:23:46 AM
> Subject: [Sigia-l] Information Architecture and Social Media
>
> Is there a role for the Information Architect in the Social Media environment?
>
> Dan Chamberlain
> Internet Strategy
> Dominion Resources Services, Inc.
> 701 East Cary Street
> Richmond, Virginia 23219
> 804.771.4629
> 8.736.4629
> NYSE: (D<http://finance.yahoo.com/q?s=D>)
> www.dom.com
>
>
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