[Sigia-l] Information Architecture and Social Media

[Emily Leahy-Thieler]

I've never had a project where there wasn't some overlap with the graphic design and copywriting (or content strategy) disciplines. The deliverables tend to be a bit collaborative which is great because we bring expertise from different areas. I make a wireframe that proposes a layout and example text. The designer and copywriter use that as a framework for what they do, but aren't tied to it. We discuss and I usually end up adjusting the wireframe for a better layout and stronger copy. I don't add the specific graphical elements, but I like to make sure their position is noted correctly. 

When we're working on something where the user will be interacting within a dynamic area of a single page (like a flash demo), I note where the dynamic area is and list the user requirements. The designer and I work together (with the copywriter) to ensure that the final experience looks right, feels right, and sounds right. 

*E



----- Original Message ----
From: Dan Chamberlain <dan.chamberlain at dom.com>
To: Emily Leahy-Thieler <eleahy_thieler at yahoo.com>; "Sigia-l at asis.org" <Sigia-l at asis.org>
Sent: Monday, July 13, 2009 10:36:00 AM
Subject: RE: [Sigia-l] Information Architecture and Social Media

It seems like there is overlap with other expertise. For example, where or how would you draw the boundaries between the Information Architect and the Creative Director?

-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf Of Emily Leahy-Thieler
Sent: Monday, July 13, 2009 10:16 AM
To: Sigia-l at asis.org
Subject: Re: [Sigia-l] Information Architecture and Social Media


Absolutely. 

Depending on whether you're talking ia, IA, taxonomy, UX, information design, or all of the above there are roles for just about everyone: from the Information Architecture of the sites themselves to diagrams depicting the overall interaction. 

My current project has a traditional site IA component, a Social Media interaction component, a page level information design component, and an overall brand experience component. I've been writing strategy docs, creating sitemaps and content inventories, wireframing, and producing experience diagrams. Prior to my work, research-backed personas were created as well as an analysis of which Social Media tactics would be appropriate for those audiences.

There's room for al of us!

*E




----- Original Message ----
From: Dan Chamberlain <dan.chamberlain at dom.com>
To: "Sigia-l at asis.org" <Sigia-l at asis.org>
Sent: Monday, July 13, 2009 9:23:46 AM
Subject: [Sigia-l] Information Architecture and Social Media

Is there a role for the Information Architect in the Social Media environment?

Dan Chamberlain
Internet Strategy
Dominion Resources Services, Inc.
701 East Cary Street
Richmond, Virginia 23219
804.771.4629
8.736.4629
NYSE: (D<http://finance.yahoo.com/q?s=D>)
www.dom.com



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IA Summit 2009: 
Peabody Hotel in Memphis
Pre cons on March 18 and 19  
Sessions on March 20, 21, 22  
-----
When replying, please *trim your post* as much as possible.
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