[Sigia-l] REMINDER: NH UPA March Meeting: Sarah Bloomer - Wednesday March 26th, 6:00 PM

[Kyle Pero Soucy]

This is a reminder that the NH UPA March meeting will be next  
Wednesday, March 26th. Please RSVP to info at nhupa.org if you plan on  
attending. RSVP is required since security is tight at Liberty Mutual.

Please join us for the NH UPA March Meeting featuring Sarah Bloomer!

Topic: Expanding User-Centered Design in the 21st Century or Why  
Design Thinking is the Next Big Thing.

Speaker: Sarah Bloomer, Sarah Bloomer & Co

When:
Wednesday, March 26th
Refreshments & Networking: 6-7:00 PM – Food & beverages will be  
provided.
Meeting: 7:00 PM – 8ish

Where:
Liberty Mutual
150 Liberty Way
Dover, NH 03820

Parking Directions: Park in the front lot. License and plate number  
needs to be presented at security desk. RSVP required (see below).

Abstract:
What is design thinking? Why is it important? What does design  
thinking mean to the field of user centered design?

Take a closer look: it seems design thinking heavily leverages user- 
centered design...

Stanford University recently set up a new Institute of Design (the  
d.school), founded by, amongst others, David Kelley and Terry  
Winograd, big names in interaction design. Its website boldly states  
“we believe design thinking is a catalyst for innovation and bringing  
new things into the world”.

Business Week Online includes a section on Innovation, where design is  
a major theme. And in his book A Whole New Mind, Daniel Pink says that  
the new MBA is the MFA.  He claims we are moving from the Information  
Age to the Conceptual Age. And people with design thinking will lead  
the way.

This talk is an overview of how design thinking is finding its place  
in companies worldwide, and how user-centered design is being applied  
across many fields, from organizational design to product design.

About Sarah Bloomer:
Sarah Bloomer has designed user interfaces for 20 years. In 1991 she  
co-founded the interaction design company The Hiser Group. With Hiser,  
she helped establish the field of user-centered design in Australia.  
Upon returning to the USA in 2002, Sarah was a senior interaction  
designer for The MathWorks before starting Sarah Bloomer & Co, a  
consulting practice focusing on collaborative design facilitation.

Sarah has delivered papers, tutorials and workshops at user interface  
design conferences in Australia and the USA. Her tutorial, Successful  
Strategies for Selling Usability into Organizations, became a CHI  
classic. Sarah also led the conceptualization and development of The  
Hiser Element™ toolkit, a user-centered design methodology created to  
help companies rapidly set up usability teams.

Sarah holds an MS from New York University in interactive software  
design, a BA from Smith College, and served as masters supervisor at  
The Royal Melbourne Institute of Technology.

RSVP:
You must RSVP to attend, as security is tight at Liberty Mutual.  
Please send RSVPs to info at nhupa.org.

NH UPA meetings are always open to anyone who is interested in  
attending. Membership to the UPA is NOT required.

Hope to see you there!

Best,

Kyle

---
Kyle Pero Soucy
Founding Principal, Lead Consultant
Usable Interface
Usability and Interface Design Consulting

Phone: (603) 205-0315
Email:kylesoucy at usableinterface.com
Website: http://www.usableinterface.com