[Sigia-l] Cross-selling logout pages

Stewart Anderson stewartanderson at mac.com
Sun Jan 20 12:44:08 EST 2008


Hi All

My client wants to improve the cross-sell performance on their logout  
page. The page gets roughly 4 million views a week so even a 1%  
improvement would have a massive impact on revenues.

Can you highlight any sites as great examples - or horrible examples -  
of cross-selling on logout pages. Do they use personalisation? What  
makes a logout page cutting edge? Hopefully you will have examples in  
Financial Services aswell as non-FS industries and be willing to  
describe what is so great about them.

Thanks in advance :)
- Stewart



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