[Sigia-l] Integrating a UCD approach into an existing process

[Tom Donehower]

Hi Ron,

See below.

On Feb 12, 2008 10:53 AM, Ron <stbasil777 at gmail.com> wrote:

> Thanks Tom. I hope I'm not encumbering this listserv with what may seem
> like basic questions but I am trying to figure out how I can attempt to get
> some UCD-focused activities and deliverables into a process that isn't
> really "user friendly," I guess I could say.
>

I wouldn't worry about the listserv. Everybody has questions.

>
> Any advice on what to do when you can't get very much executive buy-in on
> usability/UCD?


There are lots of sources on selling UCD, but the bottom line is that you
have to make the ROI argument. If you can prove a product is not useable and
those barriers are costing real money in terms of support costs, lost
interactions and conversion, then you have a platform to push for more
testing. If you have analytics available, they can also prove valuable in
making your case.

If after that, you still can't get buy-in then it might be time to go
elsewhere.

>
>
> Also, one last question I'm wondering if anyone can shed some light on.
> I've worked at the same place, on the same piece of software, for years now.
> I've been a principle usability resource and have annoyed people with my
> user advocacy. I'm wondering if it isn't time to look for a position that is
> more open to a UCD process.


Could be.


> Whenever I have attempted to make that transition, the inevitable question
> is: "tell me your experience with usability testing?" It's like a
> double-edged sword. I read about it, know about it and advocate for it but
> can't get any buy-in.



> How does one get usability testing experience when (a) the process you're
> in doesn't allow it and (b) every other position you'd love to have wants
> you to have experience doing it?


A. IF the process you're in doesn't allow it, then you're right. you can't
get experience doing it there.

B. I would think if you could communicate your knowledge and passion for
usability testing to a company that's looking for it, that someone will give
you a chance. Another thing I would recommend would be getting a hold of the
software of the company you're applying for and walking them through
usability issues you've identified and would like to validate with further
testing.

-Tom

Thomas Donehower
UXConcepts
Ph: 310-463-6800
Fax: 253-423-3044