[Sigia-l] Classifying the internet

David Malouf dave.ixd at gmail.com
Sat Oct 13 00:40:19 EDT 2007


Why are we assuming that any given site only has one classification?
Why can't amazon be both an e-commerce and an informational site?

-- dave

On 10/12/07, Austin Govella <austin.govella at gmail.com> wrote:
>
> On 10/12/07, Ziya Oz <listera at earthlink.net> wrote:
> > What would be the purpose of classifying the Internets? Without knowing
> > that, it's impossible to settle on an approach.
> >
> > For example, amazon.com would likely be classified under e-commerce (as
> they
> > are one of the largest transactional sites on the planet). At one time
> for
> > about two years, I didn't have an account there, never bought anything
> and
> > had no intention of doing so. I used it purely for informational
> purposes.
>
> It would seem useful to classify according to the intended change to
> the user's behavior. All design seeks to move users from one user
> group to another.
>
> Ecommerce sites intend to change the user from a browser or
> information seeker into a buyer. Brand sites want to change you from a
> user with some lesser relationship with the brand to a user with a
> greater relationship. Information sites want to change the 'knowledge
> group' a user belongs to (from none to some, some to expert).
>
> (Not sure this approach would apply to the classification that've
> emerged in this thread, but it could be useful.)
>
>
>
> --
> Austin Govella
> Thinking & Making: http://thinkingandmaking.com
> Thinking Links: http://thinkingandmaking.com/links
> ------------
> IA Summit 2008: "Experiencing Information"
> April 10-14, 2008, Miami, Florida
>
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-- 
David Malouf
http://synapticburn.com/
http://ixda.org/
http://motorola.com/



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