[Sigia-l] Classifying the internet

[Russell E. Unger]

I think I'd recommend "Experiential", because a lot of these sites, while
they maybe support and extend a brand, they are most likely supporting and
extending a campaign or a particular message / feeling that the brands are
trying to evoke.

Additional, that type of classification--particularly if you're speaking
to someone with that type of need--seems like it might come across as a
positive in some cases.

Just my $.02.

On Fri, October 12, 2007 9:28 am, Christina Wodtke wrote:
> I'd recommend the word "brand website", i.e. the point of the site is to
> support and extend the brand. Many soda and junk food sites fill this
> role.  http://www.doritos.com/
>
> Still, I'm kinda of amazed that there hasn't been a formal effort to
> classify website types (unlike say, dmoz, which are more topic based). I
> was hoping to do a mapping for functionality to type, and didn't think
> I'd have to do the work of defining the internet. hmmmm....
>
>
>
>
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> Christina Wodtke
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