[Sigia-l] Web 2.0 99% bad

[James Aylett]

Ziya Oz wrote:

> "Research suggests that users of a site split into three groups. One
> that regularly contributes (about 1%); a second that occasionally
> contributes (about 9%); and a majority who almost never contribute
> (90%).   
> 
> By definition, said Mr Nielsen, ONLY A SMALL NUMBER OF USERS ARE
> LIKELY TO MAKE SIGNIFICANT USE OF ALL THE TOOLS A SITE PROVIDES." 
>
> I haven't seen any credible research that proves the above. But
> assuming for a millisecond that it could be true, what does it say? 

There was some work done by either the BBC or the Guardian (apologies, this was at a one-day conference last year that was largely very boring, so I didn't take notes). It probably only looked at their own users, so isn't broadly representative, but the figures were somewhere around that number (I think they only quoted did/didn't contribute).

I'm not aware of any independent or wider studies.

James

-- 
James Aylett
 Chief Technical Officer, Tangozebra
 Supplier of the Year, 2007 Revolution Awards
 t +44 20 7183 9334

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