[Sigia-l] ANN: Book in Progress on Prototyping

[Todd Zaki Warfel]

Rosenfeld Media is proud to announce that Todd Zaki Warfel has begun work on
a book on developing prototypes. "A Practitioner's Guide to Prototyping"
will help you quickly flesh out your design ideas, test your assumptions,
and gather real-time feedback from users. The book will discuss how
prototypes are more than just a design tool, demonstrating how they can help
you market a product, gain internal buy-in, and test feasibility with your
development team.

Todd is a founding partner at Messagefirst, where he focuses on
design-research for consumer and b2b products. With over 16 years of
industry experience, degrees in English, Creative Writing, and Cognitive
Psychology, and a background in Product Design, Todd has been fortunate
enough to create over 15 industry first products.

Because we envision our books as dialogues, all Rosenfeld Media books are
developed with extensive reader input. Each of our books has a dedicated
site where you and the author can share information on (and questions about)
the topic. Please visit the site for Todd's book and subscribe to its RSS
feed:

book site: http://rosenfeldmedia.com/books/prototyping/
RSS feed: http://feeds.rosenfeldmedia.com/prototyping/

The book's table of contents and an initial content sample are already
available, and we'll be sharing additional free content there as the book's
development progresses.


Cheers!

Todd Zaki Warfel
Partner, Design & Usability Specialist
Messagefirst | Designing Information. Beautifully.
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Contact Info
Voice:	(215) 825-7423
Email:	todd at messagefirst.com
AIM:	twarfel at mac.com
Blog:	http://toddwarfel.com
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In theory, theory and practice are the same.
In practice, they are not.