[Sigia-l] What happened to the good IAs

[Ziya Oz]

Juan Ruiz:

> Many companies never had an IA on their team, so when they decide to
> hire one, they look for a 'Senior IA' (You don't want to have a junior
> starting on a brand new position). The problem is that these new
> companies don't have a real benchmark of the responsibilities and
> knowledge between a junior and a senior IA.

What that tells me is that these companies' principal problem is not (just)
that they can't differentiate between senior/junior IAs, but that they
hadn't hired a strategic Designer in a position to lead their effort who in
fact can and should to begin with. Some VP of marketing or IT leading
product design will do that to you. Let's not get lost among the symptoms
again.

----
Ziya

The constraint is the design.