[Sigia-l] Just for you women out there

[Laurie Gray]

I've got a good friend here in Atlanta - an IA consultant - who sent off her
MacBook Pro so it could be powder-coated her favorite shade of hot, "I'm in
charge" pink. It's closer on the spectrum to Hello Kitty than it is to
Barbie. It was a brilliant personal branding move, IMO. When she pulls it
out of her bag during a meeting, conversation stops.

A sign of weakness? Nah. IMO this is a great way to say, OK I acknowledge
the rules and I'm playing them my own way, thank-you-very-much...She's a
consultant here in Atlanta and I think it provides an EXCELLENT
distinguishing mark that allows her to stand even further apart from the
crowd so that she becomes not just the girl who does great work, but the
girl who does great work on her pink Mac. It becomes part of her personal
brand, in a sense, and to that, I say, good for her.

Laurie


On 6/8/07, Leisa Reichelt <leisa.reichelt at gmail.com> wrote:
>
> According to the Guardian pink = weakness. The article says:
>
> "If you're in a meeting full of men and you get out a pink phone," points
> out Weaser, "you're probably putting yourself at an even greater
> disadvantage."
>
> what the?!
>
> the general gist of the article as I read it is that companies started
> making their devices in pink and women bought them up, because they liked
> them. But that, actually, it was just the companies tricking women into
> buying products that weren't actually improved, just a different colour.
> (This is hardly a new thing, it's just pink that's new).
>
> The article ends by inferring that women must be now seeing sense because
> the new colour palettes from companies like Blackberry now don't include
> pink.
>
> anyone remember that crazy old thing called 'fashion', or, if you will,
> 'trend'
>
> I for one quite like my pink screwdriver. For me, it's a way of feminising
> something that I use all the time quite capably but is still largely
> considered a tool that men use.
>
> I buy it quite aware of the fact that I'm paying more just to get it in
> pink.
>
> It's not a sign of weakness or stupidity.
>
> as for the pink Hello Kitty diamonte laptop - well that just screams
> Japanese youth culture to me much more than it says 'a laptop for chicks'.
> The cultural context here is much more relevant than the gender one in
> this
> instance I'd suggest.
>
> Leisa
>
>
>
>