[Sigia-l] It's started

[Laurie Gray]

Nancy, do you think that this is more of a feature being promoted, or ease
of use in the UI? I ask because I'm not entirely sure myself where the line
falls, but would suggest it's a feature. On the other hand, the iPhone ads
are taking the approach, IMO that the UX *IS* the feature.

What do you think?
Laurie

On 6/4/07, Nancy Broden <nancy.broden at gmail.com> wrote:
>
> T-mobile has emphasized one key aspect of their UI with the
> introduction of "My Faves" last year. It is based on the idea (borne
> out by reaserch mind you) that, although our contact list my hold
> dozens of entries, we generally only communicate with the same 3 - 5
> on a daily basis.
>
> T-Mobile has been advertising this UI with its "Who's in your 5?" ad
> campaign.
>
>