[Sigia-l] It's started

[Adrian Howard]

On 4 Jun 2007, at 14:31, Christopher Fahey wrote:

>> I'm not a cellphone user at all, but I can't remember any
>> cell commercial in the U.S. that leverages its UI.
>
> I think this is true. When they're not simply selling plans regardless
> of hardware or software, which 90% of mobile ads do, they usually
> enumerate features and style.

I can't remember the brand, but I've seen mobiles advertised on their  
simplicity (big simple buttons, "just a phone", etc.)

Adrian