[Sigia-l] explaining IA

[Antoine.Valot at ins.com]

Maybe we would be just as successful with this spiel:

"I am a mysterious genius. I make websites better through secret
methods. If I told how, I'd have to kill you. Here's my client list,
here's my portfolio. If you like what you see, hire me, trust me, and
I'll make your site better."

Remember, most people are result or goal-oriented. In many cases, I
suspect my clients never really get what I do. I've also noticed that
the ones who don't get it, and unashamedly speak of it as "Antoine's
magic", are the easiest to work with.

Thoughts?

Antoine Valot  |  Senior Information Architect  |  INS  |  Cell:
303.995.5618  |  Email: antoine.valot at ins.com 


-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Jon Lebkowsky
Sent: Wednesday, February 14, 2007 8:59 AM
To: 'David Malouf'; sigia-l at asis.org
Subject: Re: [Sigia-l] explaining IA

I can relate to the evolving explanation thing. I had avoided using
terms like "information architecture" and "user experience" until
recently, because I was focusing more on the broader development work
of our small consulting company. We didn't really think potential
clients (in our case mostly small to medium organizations) would get
those terms as part of our elevator speech or as line items on the
budget for site development.  I recently had an epiphany about that,
though. I decided that clarifying the meaning and value of IA could
have a very positive impact on project communications going forward.
So far that seems to be the case.

~ Jon

> -----Original Message-----
> From: sigia-l-bounces at asis.org 
> [mailto:sigia-l-bounces at asis.org] On Behalf Of David Malouf
> Sent: Wednesday, February 14, 2007 7:55 AM
> To: sigia-l at asis.org
> Subject: Re: [Sigia-l] explaining IA
> 
> Now, depending on your audience, what is the difference between:
> IA, Business Analysis, System Architect, User Experience 
> Architect, User Interface Designer, Usability Engineer and 
> Interaction Design?
> (to name a few).
> 
> Now I could see how this question may be irrelevant to your 
> needs right now, but just since this is a discussion list and all
...
> 
> It does sound like your phrasing below could be any of that. 
> Nothing particular very "I" in the IA definition you propose.
> 
> -- dave

Jon Lebkowsky
jon.lebkowsky at gmail.com

Consulting:
http://weblogsky.com/consulting-social.html

* Partner, Polycot Consulting: http://polycot.com
  jonl at polycot.com
* Blog: http://weblogsky.com

------------
IA Summit 2007:  Enriching IA
Rich Information, Rich Interaction, Rich Relationships
March 22-26, 2007, Las Vegas, NV
www.iasummit.org
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