[Sigia-l] site redesign sales proposals

[Donna Maurer]

IA: "Dear potential client. In preparing this proposal I visited your 
website and attempted to complete some standard tasks. I wanted to buy 
stamps so I could send a parcel to a colleague. I couldn't find out how 
to buy stamps on your site - it took me 30 minutes and all I found was 
collectable stamps. During this project, I strongly recommend we focus 
on ensuring that users can complete the most common tasks easily"

Prospective client: "Have you ever heard of the corner store - they sell 
stamps. So does your local post office. We have those all around the 
country. Most people don't live more than 10 minutes away from one."

Based loosely on a true story ;)

Dimitri Lundquist wrote:
> Thanks to everyone who responded to my question with insightful 
> comments and advice.
>
> Donna, your reservations about providing initial analyses with 
> proposals especially resonated with me, as it does seem all too likely 
> that the sort of insight you can muster with an initial gloss is not 
> going to be a good representation of your skills as an IA, and has the 
> possibility of alienating a potential customer as well.
>
> IA: "Dear potential client, your website sucks. Love, your future 
> Information Architect."
> Prospective Client: "Umm, thanks?"
>
> Dimitri