[Sigia-l] If microsoft had designed the Ipod packaging

[Eric Scheid]

On 9/3/06 9:40 PM, "Listera" <listera at rcn.com> wrote:

> In case you missed it, the box was not done by Microsoft.

News from the blogs this morning...

    Turns out the video originated from Microsoft's own packaging team.
    A Microsoft spokesman comments:

   "It was an internal-only video clip commissioned by our packaging
    [team] to humorously highlight the challenges we have faced RE:
    packaging and to educate marketers here about the pitfalls of
    packaging/branding...while we didn't publicly share the video, it was
    shared with appropriate teams internally. We're happy to see others
    enjoy the laugh as well."

http://www.ipodobserver.com/story/25957

e.