[Sigia-l] Good, Better, Best - Product Information

[Dave Ballantine]

Hi all,

Wondering if anyone has any research / insight / experience with
ordering products in both navigation and on an index page.  The
site(s) I'm working with offer multiple versions of software and I'm
struggling with how to order the version list on the product page and
in the navigation.  One school of thought is good, better, best
another is best, good, standard.

I have a client where the stakeholders are pretty much right down the
middle on this and have asked me if there is any information/research
to recommend one approach over the other.  My tendency is to start
w/the standard version and work up to the premium version, but my gut
reaction isn't going to satisfy the client.

Thanks,

Dave Ballantine