[Sigia-l] Off Topic Posts

[Paula Thornton]

Reality check.

While many are in denial, I continue to collect artifacts which CLEARLY 
point out that the business community is willing to accept and 'pay for' a 
role that is a cross between IA/usability/experience design. I have a 
specific story where there was a team with each of these as distinct roles. 
That group has recently been reorganized and redefined for a single resource 
to 'do it all'.

If the clear momentum is a role in which individuals are doing all three 
disciplines, how might they make a distinction in their topics of interest? 
Moreso, should they?

Of greater consideration/concern (a point that I've been raising for now 6 
years, having seen the 'endgame' all along) where is there a professional 
association which embraces and supports this realistic role?

There's a lot of denial in the ranks...