[Sigia-l] "The role of anti-marketing design"

[Listera]

Jonathan Baker-bates:

> from a layman's point of view, having faith in good looking sites is
> essentially just that - faith

Speaking of religious bigotry, our usability brethren often make a similar
accusation, citing sites that "test well" despite their lack of "good
looking" design and thereby reaching the faith-based conclusion that design
and performance aren't causally related. What's missing is any proof showing
an A/B comparison of the *same* site in two significantly different
configurations, one "poorly designed" and the other "well designed."

What needs to get eradicated before it becomes opium for the masses as these
anecdotal cases indicate is that design and performance are unrelated.
Because in the absence of such direct comparisons, it's all Intelligent
Design.

----
Ziya

"Innovate as a last resort."