[Sigia-l] "The role of anti-marketing design"

[Jonathan Baker-bates]

> -----Original Message-----
> From: sigia-l-bounces at asis.org 
> [mailto:sigia-l-bounces at asis.org] On Behalf Of Dmitry Nekrasovski
> Sent: 07 March 2006 00:27
> To: Terrence Wood
> Cc: sigia-l at asis.org
> Subject: Re: [Sigia-l] "The role of anti-marketing design"
> 
> Couldn't agree more. I also wonder why Scoble didn't profile 
> someone from the online porn industry. Those people have 
> "millions of passionate users and tens of millions of page 
> views" too, don't they?
> :)
> 
<snip>
> >
> > There is no proof of a causal relationship between the 
> sites adsense 
> > performance and it's visual design. Reading the comments it is more 
> > probable the performance is linked with the offer (free dating 
> > service), and the SEO manipulation (e.g. keyword loaded alt tags), 
> > both of which have nothing to do with (visual) design.

I think the main point that Scoble is making is that from the site
owner's point of view, there's also no proof of a causal relationship
between a site's visual design and its adsense performance. Not only
that, the owner directly attributes the poor visual design to the site's
success. 

That's what's new here, not collateral observations about porn sites,
although he also cites SEO as a large factor too.

I'm not saying I agree with the premise (I don't, I think it's baseless)
but from a layman's point of view, having faith in good looking sites is
essentially just that - faith. 

Jonathan