[Sigia-l] If microsoft had designed the Ipod packaging

[Taylor, Brett]

Hey,  maybe you got something here...

Hasn't apple always catered to the more "creative" side of people. I
don't think I've heard too many people who say they have bought the mac
titanium because it was a solid machine, most friends I know have
purchased it because it looked cool. Same with Ipod and I just purchased
a new iMac and have to say part of the sale was it was designed well, it
looks wonderful and I can do wireless everything, then backed up with
that I know it will be around more years than a PC.

MS has always been focused or the business world and productivity. I am
not too sure why we keep bashing one over the other. MS doesn't need to
compete with apple, though they continue to try and won't win at all,
they should stay focused on making solid products that don't crash.

It is like saying that ford should be more like Mercedes? 

brett taylor + R O U N D A R C H + bus 312.529.2502 + mob 773.844.5233 +
web www.roundarch.com


-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Adam Carter
Sent: Thursday, March 02, 2006 1:36 AM
Cc: SIGIA-L
Subject: Re: [Sigia-l] If microsoft had designed the Ipod packaging

Listera wrote:

> This is not circa 1996 or corporate volume buying. It's the consumer
market
> and they both cater to *exactly* the same group, digital music users.

Geez, why don't you just say they "cater *exactly* the same group, 
people.", it would make just as much sense.

You make a point that Microsoft has recognized that it has failed to 
cater to the same audience that Apple has. Maybe, just maybe, that is 
because they are still catering for feature centric crowd within the 
digital music user group and haven't really started catering for the 
style conscious crowd within the digital music user group.

Adam (groups are made of groups)
------------
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments

Searchable Archive at http://www.info-arch.org/lists/sigia-l/

IA 06 Summit.  Mark your calendar.  March 23-27, Vancouver, BC.
http://www.iasummit.org/


________________________________________
Sigia-l mailing list -- post to: Sigia-l at asis.org
Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l