[Sigia-l] If microsoft had designed the Ipod packaging

[Listera]

Adam Carter:

> Geez, why don't you just say they "cater *exactly* the same group,
> people.", it would make just as much sense.
> 
> You make a point that Microsoft has recognized that it has failed to
> cater to the same audience that Apple has.

If I wanted to make that point I would have.

My point is not that MSFT recognized they targeting the same group, but that
their *approach* is inferior to Apple's. And that they promised to rectify
it, by changing their approach not their target. I hope you can see the
difference.

----
Ziya

"Innovate as a last resort."