[Sigia-l] E-commerce Opt-in Marcom Functions

[Listera]

Louise Hewitt:

> I was wondering if you have ever had any feedback on negative impacts
> of pre-checking the boxes

Of course I have. Those users who care don't like it. Glitterati don't like
it. It's evil. 

The point was, however, how to increase the take-rate. Just like those
rebate coupons many people don't bother to reclaim, a significant percentage
of users will overlook the pre-checked boxes, and those will count towards
the take-rate. It's a numbers game, nothing to do with good UX, you rely on
peoples' inattention and I believe Adam realizes that.

----
Ziya

Design is doing for a dime what anyone can do for a dollar.