[Sigia-l] All it takes is 50 milliseconds

[Listera]

Trenouth, John:

>> Only if one doesn't understand that eye tracking has very little to
>> do with *understanding* what message user's eyes are taking in.
> 
> How much *understanding* happens in 50 milliseconds?  Yet the study
> claims that is enough time to impact a viewer.

Users don't avail themselves to eye tracking, researchers do. Its *their*
understanding of what users do that's in question here.

----
Ziya

Design is doing for a dime what anyone can do for a dollar.