[Sigia-l] Search Engines: 99% Bad

[Trenouth, John]

> You knew it was coming:
> 
> <http://www.useit.com/alertbox/search_engines.html>
> 
> My book to the first person to spot the first 5 fallacies therein. :-)

I especially like it when Nielsen says:

"The real goal is to make users come back, and to have them come
directly to your site instead of clicking on expensive ads"

About a decade of web-guru-ness and that is his great e-commerce
epiphany.  Where would we be without you, sir?